Datejust 31

Rolex

Oyster, 31 mm, Oystersteel and white gold

M278274-0035

Price: €10 600 € ⓘ

Model availability

Rolex Datejust M278274-0035 M278274-0035_07_spec-landscape.png

Oyster architecture

Screw-down case back and winding crown., Monobloc middle case
Diameter

31 mm
Model case

Oyster, 31 mm, Oystersteel and white gold
Material

Grey rolesor - combination of oystersteel and white gold
Bezel

Fluted
Winding crown

Twinlock double water seal system, Screw-down
Crystal

Scratch-resistant sapphire, Cyclope lens on the date
Water resistance

Water resistant to 100 metres
Movement

Self-winding, Perpetual, Mechanical
Calibre

2236, manufacture rolex
Precision

Finished watch, After casing, -2/+2 sec per day
Oscillator

Syloxi hairspring in silicon with patented geometry, High-performance paraflex shock absorbers
Winding

Automatic bidirectional winding by perpetual rotor
Power reserve

Approx. 55 hours
Bracelet

Oyster, Solid links, Oyster (3 mailles)
Bracelet material

Oystersteel
Clasp

Oysterlock deployment clasp with 5 mm easylink comfort extension
Dial

Azzurro blue, Floral design set with diamonds, Azzurro blue
Gem setting

24 diamants sertis sur chatons en or 18 ct
Certification

Superlative chronometer (cosc + rolex certification after casing)

Azzurro-blue dial

The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

MAIER is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

How to Set your Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.