Datejust 36

Rolex has the necessary know-how and equipment to regularly create new looks for the dials of its watches. The brand’s designers took the traditional sunray finish – a characteristic feature of Rolex dials – as the backdrop onto which a motif is engraved with a femtosecond laser, which uses ultrashort electromagnetic pulses to finely mark the surface. Inspired by lush vegetation, the ‘palm’ motif depicts palm branches whose overlapping fronds create effects of light and shade.

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.